David Isaksson’s visit to Georgia

David Isaksson a representative of Global Reporting – a communication consultancy company is already in Georgia. He was invited by the Georgian National Committee of the Blueshield within the project “Cultural Heritage Cultural Heritage at Risk – Engaging Civil Society and Media”.

On September 20, Isaksson will conduct a workshop “Role of Strategic Communications” discussing the following topics:

  • A changing media landscape;
  • Role of Strategic Communication;
  • Discussion: what does this means for the Georgian context;
  • How social media works;
  • Brainstorming: communication ideas.

On September 21-22 Isaksson with  Annika Mangunson from Cultural Heritage Without Borders, will conduct more intensive course for cultural heritage activists.

Training sessions include following topics:

  • Introduction of participants. What are the expectations among the participants?
  • Introduction to strategic communication
  • Discussion: How can we use strategic communication
  • Group work: Defining target groups and way to reach them
  • Introduction Social media tools.
  • Discussion, social media, advantages and limitations.
  • Good campaigns to be inspired of. Examples. Discussion.
  • From activist to respectable force, what is the best way if you like to influence? Power analysis, who are the possible partners, where would we face the strongest resistance?
  • Hands-on work on campaign activities. Discuss outputs
  • Developing of a vision and action plan for the heritage society itself.
  • Communication between actors in order to strengthen the organisation.
  • Wrapping up. Developing of an action plan for future work.
Show Buttons
Share On Facebook
Share On Twitter
Share On Google Plus
Share On Linkedin
Hide Buttons

Powered by Watch Dragon ball super