David Isaksson’s visit to Georgia
David Isaksson a representative of Global Reporting – a communication consultancy company is already in Georgia. He was invited by the Georgian National Committee of the Blueshield within the project “Cultural Heritage Cultural Heritage at Risk – Engaging Civil Society and Media”.
On September 20, Isaksson will conduct a workshop “Role of Strategic Communications” discussing the following topics:
- A changing media landscape;
- Role of Strategic Communication;
- Discussion: what does this means for the Georgian context;
- How social media works;
- Brainstorming: communication ideas.
On September 21-22 Isaksson with Annika Mangunson from Cultural Heritage Without Borders, will conduct more intensive course for cultural heritage activists.
Training sessions include following topics:
- Introduction of participants. What are the expectations among the participants?
- Introduction to strategic communication
- Discussion: How can we use strategic communication
- Group work: Defining target groups and way to reach them
- Introduction Social media tools.
- Discussion, social media, advantages and limitations.
- Good campaigns to be inspired of. Examples. Discussion.
- From activist to respectable force, what is the best way if you like to influence? Power analysis, who are the possible partners, where would we face the strongest resistance?
- Hands-on work on campaign activities. Discuss outputs
- Developing of a vision and action plan for the heritage society itself.
- Communication between actors in order to strengthen the organisation.
- Wrapping up. Developing of an action plan for future work.